Read about a place in BK, called De Fara
Slices: $5
Whole Pies: $30
The owner's daughter was interviewed by the local newspaper. When asked if the price would ever go down, she tersely replied, "never, it will never go down, it can only go up".
Got to admire her candor.
When the interviewer asked her father, the only pizza maker in the joint. how he justifies these price points, his response was, "we import our basil from Israel".
Time out:
How much basil goes on a slice of pizza?